The Ontario Lovender Community is a non-profit organization that supports LGBT+ youth by providing a safe, anonymous, and educational platform. As part of the founding team, I played a key role in shaping the brand identity and visual language of the organization.
My work focused on building a brand that feels safe, approachable, and empowering, while communicating trust and inclusivity to a young audience navigating identity and self-discovery.
About Lovender
Role: Co-Founder & Brand Designer
Tools: Adobe Illustrator, Adobe Photoshop
I led the development of the visual identity and contributed to early brand strategy, including
Logo design and refinement
Visual system development
Social media graphics and content direction
Brand consistency across platforms
Brand Concept
The name “Lovender” combines “love” and “lavender.” Lavender carries historical significance within the LGBT+ community, symbolizing both past struggles and present empowerment. Reclaiming this meaning allowed the brand to connect emotional warmth with cultural depth.
Creative Process
Applications
Social Media Series for Lovender
The Lovender Engagement Series
Concept: Social Media Advocacy & Outreach
Tools: Canva
This collection features a series of social media assets designed for a non-profit youth organization. The visual language uses a soft, pastel-driven palette to create a safe, welcoming atmosphere. By blending playful vector illustrations with bold, accessible typography, the designs translate complex community goals into engaging, bite-sized calls to action. The style is 'Friendly-Professional,' prioritizing high readability and inclusive imagery to resonate with a Gen Z and Millennial LGBTQ+ demographic
The Rainbow Quote Series
Concept: Rhythmic Typography & Chromatic Progression
Tools: Canva
A weekly social media initiative for Lovender designed to deliver inspiration through a rhythmic, colour-coded sequence. This series follows a "Rainbow Sequence," using a spectrum of muted, sophisticated tones that create a sense of visual continuity for the community.
The design language prioritizes readability and emotional resonance through a clean, uncluttered layout. By utilizing soft geometric shapes and a curated typographic hierarchy, the series creates a "rhythm" in the user’s feed, stripping away digital noise to keep the focus entirely on the core message of love and inclusivity.
Credits
Mockups by MockupBro and Mockups Design
